BRANDING FOR BLOGGERS

MODULE 2 DESIGN

Untitled design-16.png

The objectives of module 2 is to create a brand brief that you can pass to ANY creative you go on to work with OR DIY it yourself. All the info you need to communicate your brand accurately to anyone who works with you and keep you on track if you are designing and DIY-ing your stuff yourself. This cover, colours, fonts, photographs
This means you will be able to:
- pick out the most important keywords for your brand
- choose colours, fonts, patterns and photo styles to best communicate those key words
- understand how to use CANVA to produce graphics and branded material
- understand the purpose of a brand brief and the elements that make it up
- learn how to communicate with any creatives you choose to work with during your business journey.

STEP 1:

WATCH

VIDEO 1 - WELCOME AND OBJECTIVES

Video 1 - Design Objectives

STEP 2:

SIGN UP FOR CANVA (www.canva.com) Preferrably Canva for work so that you get the better range of features!

WATCH

VIDEO 2 - GETTING STARTED WITH CANVA - SAVING YOUR BRAND COLOURS

VIDEO 3 - GETTING STARTED WITH CANVA - UPLOADING YOUR IMAGES & A LOOK AT THE DESIGN ELEMENTS BASICS

VIDEO 4 - GETTING STARTED WITH CANVA - CREATING FOLDERS BASICS

VIDEO 2 - GETTING STARTED WITH CANVA - SAVING YOUR BRAND COLOURS

VIDEO 3 - GETTING STARTED WITH CANVA - UPLOADING YOUR IMAGES & A LOOK AT THE DESIGN ELEMENTS BASICS

VIDEO 4 - GETTING STARTED WITH CANVA - CREATING FOLDERS BASICS

STEP 3:

ASSIGNMENT no 1

WATCH:

VIDEO 5 - Assignment no 1 - TAKE NO MORE THAN 20 MINUTES OVER THIS!

WATCH:

VIDEO 6 - MODULE 2 - DESIGN - ASSIGNMENT NO 1 - CREATING A MOOD BOARD IN CANVA

VIDEO 5: Module 2 - Design - Assignment 1

VIDEO 6 - ASSIGNMENT NO 1 - CREATING A MOOD BOARD IN CANVA

SUBMIT YOUR ASSIGNMENT

Name *
Name
NOTE: Click upload and attach your assignment, please can you name your assignment file ASSIGNMENT 1 then click submit

STEP 4:

WATCH:

Colour Psychology LIVE video breakdown - Choosing your brand colours

VIDEO 7 - CHOOSING YOUR BRAND COLOURS

VIDEO 7 - MODULE 2 - CHOOSING BRAND COLOURS

RESOURCES for you to have a play about with colour combinations

https://color.adobe.com/create/color-wheel/

https://mycolor.space

https://coolors.co

WATCH

BONUS COLOUR COMBINATIONS AND THE FEELINGS THEY EVOKE
VIDEO 1 & 2 - SHORT TRAININGS

BONUS COLOUR COMBO TRAINING VIDEO 1

BONUS COLOUR COMBO TRAINING VIDEO 2


RESOURCE - Pinterest Board for Colour combinations

Video 1 Board

Video 2 Board

STEP 5:

WATCH:

VIDEO 8 - ASSIGNMENT NO2

Assignment No2 - Creating a mood board from the colours you have chosen in step 4

VIDEO 8 - MODULE 2 - ASSIGNMENT 2

*OPTIONAL*

SUBMIT YOUR ASSIGNMENT

Name *
Name
NOTE: Click upload and attach your assignment, please can you name your assignment file ASSIGNMENT 2 then click submit

STEP 6:

DOWNLOAD AND COMPLETE - BRAND COLOURS STATEMENT PROMPT

STEP 7:

WATCH

VIDEO 9 - BRAND BRIEF

WATCH

VIDEO 10 - FONTS EXPLAINED

WATCH

VIDEO 11 - PATTERNS EXPLAINED

VIDEO 9 - Module 2 - Brand Brief Info

Module 2 - Video 10 - Fonts

MODULE 2 - Video 11 - Patterns

FONT RESOURCES

https://pin.it/fdiv5i5hucba6z


PATTERN RESOURCES

https://pin.it/tgic5owiilimd3


PHOTOGRAPHY -

Using photographs in your brand:

Here are some great places to check out for quick and easy photographs.

https://unsplash.com

https://stock.adobe.com

https://www.shutterstock.com

https://deathtothestockphoto.com

https://picjumbo.com

https://negativespace.co

http://stokpic.com

https://kaboompics.com

https://www.lifeofpix.com

I suggest downloading around 20 - 40 that you can upload to canva ready for when you have graphics etc to create, that Gel really well with:

  • Your brands keyword

  • Your brands tone and voice

  • Your brand style and colours

KEY ELEMENTS TO REMEMBER ABOUT USING PHOTO IN YOUR BRAND:

Look for images with plenty of negative space that you can turn into quote and text graphics.

Look for images of GREAT QUALITY - don’t go for something just because it’s pretty, if the quality isnt good enough do not compromise the brand by using it.

Does it make sense? Does the image you have selected make sense to your brand, your customer, your story and your style?

We will cover using Photograph and images in your brand in MUCH more details in Module 3 - Photography and Video

STEP 8:

WATCH

VIDEO 13 - COMMUNICATING WITH CREATIVES

VIDEO 13 - MODULE 2 - COMMUNICATING WITH CREATIVES


STEP 9:

FEEDBACK FORM PLEASE COMPLETE AND SUBMIT HERE

Once your feedback questionnaire for MODULE 2 has been received you will be emailed with log in for MODULE 3 - PHOTOGRAPHY VIDEO AND VISUALS

* Optional *

SUBMIT YOUR FULL BRAND BRIEF FOR FEEDBACK

Name *
Name
NOTE: Click upload and attached your assignment, please can you name your assignment file BFBBB then click submit