BRANDING FOR BLOGGERS
MODULE 2 DESIGN
The objectives of module 2 is to create a brand brief that you can pass to ANY creative you go on to work with OR DIY it yourself. All the info you need to communicate your brand accurately to anyone who works with you and keep you on track if you are designing and DIY-ing your stuff yourself. This cover, colours, fonts, photographs
This means you will be able to:
- pick out the most important keywords for your brand
- choose colours, fonts, patterns and photo styles to best communicate those key words
- understand how to use CANVA to produce graphics and branded material
- understand the purpose of a brand brief and the elements that make it up
- learn how to communicate with any creatives you choose to work with during your business journey.
VIDEO 1 - WELCOME AND OBJECTIVES
SIGN UP FOR CANVA (www.canva.com) Preferrably Canva for work so that you get the better range of features!
VIDEO 2 - GETTING STARTED WITH CANVA - SAVING YOUR BRAND COLOURS
VIDEO 3 - GETTING STARTED WITH CANVA - UPLOADING YOUR IMAGES & A LOOK AT THE DESIGN ELEMENTS BASICS
VIDEO 4 - GETTING STARTED WITH CANVA - CREATING FOLDERS BASICS
ASSIGNMENT no 1
VIDEO 5 - Assignment no 1 - TAKE NO MORE THAN 20 MINUTES OVER THIS!
VIDEO 6 - MODULE 2 - DESIGN - ASSIGNMENT NO 1 - CREATING A MOOD BOARD IN CANVA
SUBMIT YOUR ASSIGNMENT
Colour Psychology LIVE video breakdown - Choosing your brand colours
VIDEO 7 - CHOOSING YOUR BRAND COLOURS
RESOURCES for you to have a play about with colour combinations
BONUS COLOUR COMBINATIONS AND THE FEELINGS THEY EVOKE
VIDEO 1 & 2 - SHORT TRAININGS
SUBMIT YOUR ASSIGNMENT
VIDEO 9 - BRAND BRIEF
VIDEO 10 - FONTS EXPLAINED
VIDEO 11 - PATTERNS EXPLAINED
Using photographs in your brand:
Here are some great places to check out for quick and easy photographs.
I suggest downloading around 20 - 40 that you can upload to canva ready for when you have graphics etc to create, that Gel really well with:
Your brands keyword
Your brands tone and voice
Your brand style and colours
KEY ELEMENTS TO REMEMBER ABOUT USING PHOTO IN YOUR BRAND:
Look for images with plenty of negative space that you can turn into quote and text graphics.
Look for images of GREAT QUALITY - don’t go for something just because it’s pretty, if the quality isnt good enough do not compromise the brand by using it.
Does it make sense? Does the image you have selected make sense to your brand, your customer, your story and your style?
We will cover using Photograph and images in your brand in MUCH more details in Module 3 - Photography and Video
VIDEO 13 - COMMUNICATING WITH CREATIVES
Once your feedback questionnaire for MODULE 2 has been received you will be emailed with log in for MODULE 3 - PHOTOGRAPHY VIDEO AND VISUALS